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Below is the scholarly paper portion of my Master's Project. As a Graduate Assistant, I worked closely with the Southern Miss Student Media Center and chose to do my final project in an effort to fill a need they had, which was an employee manual that included policies, procedures, and structure across five divisions. Introduction Student media has been in existence since the late 18th century and early 19th century but has drastically changed in the last two decades with th

This is a research proposal I wrote while seeking my Master's degree in a communication theory class. I proposed a qualitative content analysis of three different beauty brands. Framing Theory and Women’s Beauty Standards in Beauty Product Commercials Multi-media advertising has become omnipresent in today’s society for a variety of industries, but especially for beauty products. For decades, the media has shaped cultural expectations of femininity and beauty stan

As an Honors Scholar at the University of Southern Mississippi, you are required to write a thesis during your senior year. You might wonder how my PR degree led me to Rosie the Riveter. Well, I have always loved history and found the World War II era fascinating. My creative inspiration for my thesis project ultimately stemmed from my family. My mother has always been obsessed with the 1940s and 50s and has a career in advertising. She has always had old advertisements as wa

This is my final research paper and survey that I worked on in my public relations research course at Southern Miss. I. Analyzing Organization A. The Beginning of Carlsberg Breweries I am doing my situational analysis on Carlsberg Breweries. In 1847, a man named J. C. Jacobsen owned the first commercial brewery in Copenhagen. He named the brewery Carlsberg after his son, Carl, and the hill or bjerg that the brewery was on. In 1875, Jacobsen started the first industrial resear